Why Your Business Needs a "Brand Story" Video in 2026
I have spent over a decade behind the camera, and if there is one thing I have learned, it is that people do not buy what you do; they buy why you do it.
As we move through 2026, the Irish market has reached a turning point. Audiences in Dublin, Cork, and everywhere in between are visually literate and increasingly sceptical of traditional "hard sell" advertising. They are looking for something deeper.
When a new partner or client reaches out to us here in Dublin, I have noticed they are rarely just looking for someone to hit "record" on a camera. They are looking for a brand that shares their values and understands their journey. In a busy Irish market, telling your story isn't just a marketing tactic; it is the most honest way to show people who you really are and why your work matters.
The Power of the "How" and the "Where"
In 2026, transparency is the new currency. Irish consumers want to see the "messy" reality of your process. They want to know where you source your raw goods and the faces of the people who make the magic happen.
I often tell my clients that showing your workshop or your team’s morning briefing is far more valuable than a polished, sterile office shot. It builds a bridge of trust. When you create a YouTube series or a signature brand film that explains your specific "way" of doing things, you are inviting your audience into your world.
Social Responsibility and Local Impact
We are seeing a massive shift towards social responsibility. It is no longer enough to just have a good product. People want to see the positive impact your brand generates in your local community.
Are you sourcing materials from a local supplier in Kildare? Are you supporting a charity lunch in the Shelbourne? Show it. These "micro-moments" of impact prove that your business has a soul. By highlighting the team behind your brand, you humanise the corporate structure and give people a reason to cheer for your success.
Storytelling as a Sales Engine
A well-crafted brand story does not just look pretty; it does the heavy lifting for your sales team. In a world of "scroll fatigue," a narrative-driven video holds attention longer than any text block ever could.
It answers the unasked questions: "Can I trust these people?" and "Do our values align?" When the answer is yes, the path to a conversion becomes much shorter.
How We Can Help
At Scéal Video, we specialise in unearthing the narrative at the heart of your brand. We combine the technical precision I developed over years as a cameraman with a cinematic approach that makes your story feel like a documentary worth watching.
Would you like me to help you plan your Q2 content calendar? Get in touch today, and let’s make sure your brand isn't just seen, but felt.
Frequently Asked Questions
1. What is the difference between a corporate video and a brand story? A corporate video often focuses on facts, figures, and services. A brand story focuses on the "why"—your origins, your values, and the human impact of your work. It is designed to create an emotional connection.
2. Does my business need to be "exciting" to have a story? Not at all. Some of the most compelling stories come from "boring" industries like manufacturing or finance. The "magic" lies in the people, the dedication to quality, and the problems you solve for your customers.
3. How long should a Brand Story video be? For your website or a main "About Us" page, 2 to 3 minutes is the sweet spot. However, we always recommend cutting that down into 30-second "social-first" clips for platforms like Instagram and LinkedIn.
4. Will I need to follow a script? I actually prefer that you don't. At Scéal Video, we use an empathetic, interview-style approach. We have a conversation that allows your genuine passion to come through, which always feels more authentic than a rehearsed script.
